HVAC SEO Built Around Your Two Seasons
HVAC demand peaks twice, the first hot week and the first cold week, and the companies that get those calls finished their SEO months earlier. We run the Google Business Profile, build a service page for each job you sell, and write the answers homeowners search for in between, from $299 a month with no build fee.
What HVAC SEO has to be ready for
You know your two spikes better than we do: the first stretch of 90-degree days and the first night under 30. What matters for SEO is that Google decides who it trusts before those weeks, not during them. A profile that's complete in March and carries forty recent reviews by June gets the no-cool calls. One that gets fixed up in July watches them go elsewhere.
The emergency call is a Maps call. People type the service plus the town, so your primary category, your service list and your review velocity decide who they see. Google's category list changes without notice, and adding a category doesn't re-file the services you already listed, so we check both every month. Photos of real installs, honest hours, and a review request after every completed job round it out.
Your website wins the planned work. One page for each job you sell: AC repair, AC installation, furnace repair, heat pump installation, ductless mini-splits, and your maintenance plan. The maintenance-plan page is the one most HVAC sites don't have, and it's the one that sells recurring revenue. Explain the plan in plain numbers, what a visit includes and what it costs, and it books itself.
We don't build a page for every town. Google's August and September 2026 updates knocked templated town pages down across the service-business sites we run; the homepage, the Business Profile and the real service pages held. A town page gets built only where Search Console proves people in that town are looking for you.
Then the questions people ask between emergencies: whether a heat pump holds up in a New Jersey winter, which SEER rating is worth paying for, why the upstairs is always hot. We write one at a time, each backed by measured demand and built from what you tell us, never from a template.
Essentials runs $299 a month: the site, its hosting and upkeep, and four blog posts and four Google Business Profile posts each month. Growth runs $599 a month and layers the ongoing SEO, AEO and GEO work on top, which is the plan that makes sense if you're serious about both seasons. There is no build fee on either plan. Seasonal Google Ads are managed at 10% of spend, billed inside your own account.
What an HVAC company gets
- A Google Business Profile ready before the season: category, full service list, install photos, honest hours, a review request after every job
- One service page per job, including the maintenance-plan page that sells recurring revenue
- A town page only where Search Console proves people in that town search for you
- Answer posts for the questions homeowners ask between emergencies, from your facts
- A site that server-renders and loads fast on a phone, with click-to-call above the fold
- A monthly report that reads calls and form fills first, then the share of your searches in the top ten
Get Your Quote
Starting at
$299/mo
Hosting, maintenance, 4 blog posts and 4 Google Business Profile posts a month included
~1 wk
Typical Launch
10
Live Client Sites
$299/mo
Plans From
$0
Build Fee
How It Works
Live in About a Week
01
Free Strategy Call
15 minutes. We audit your current site, show you what's costing you leads, and lay out a clear plan.
02
Custom Design & Build
We design and build your site in about a week. You see progress within days, not months.
03
Launch & Optimize
Your site goes live with SEO, analytics, and a click-to-call setup. We monitor and optimize post-launch.
04
Ongoing Growth
Monthly SEO, content, and performance tuning to keep you ranking and converting.
FAQ
Questions HVAC companies ask us about SEO
Both, judged the same way: cost per qualified lead, never clicks. SEO builds the asset you own. Ads buy the season you're in. If you want us to run Google Ads, it's 10% of spend, billed in your own account.
Yes. It's the page that turns a one-time repair into a customer who calls you every year, and most HVAC sites bury the plan in a paragraph or leave it off entirely. Put the visit, the inclusions and the price on one page.
Winter. A new page needs weeks to get indexed, and review history on a profile takes months to accumulate. Starting in May means the work lands after the heat does.
$299 a month for Essentials, which includes the site, hosting and maintenance and four monthly blog posts and four Google Business Profile posts. $599 a month for Growth, which adds ongoing SEO, AEO and GEO. No build fee on either plan, and ad management runs 10% of spend in your own ad account.
No. What you get is the work, done every month, and a report that shows pages indexed, impressions, the share landing in the top ten and the calls that came from search. A guaranteed rank is a guess dressed up as a promise.
Your Google Business Profile login, your license number for the site, the list of jobs you sell and the plan you offer, photos of real installs, and twenty minutes on a call.
Ready to Stand Out?
Start Before the Next Busy Season
Every week the profile, the service pages and the reviews aren't in place, those calls go to HVAC companies who started earlier. We can have yours live in about a week.