Should Contractors Show Prices on Their Website? The Real Math Behind Hiding vs Publishing Your Numbers in 2026

Every contractor we work with eventually asks the same question. Should we put pricing on the website? The conventional answer is no, do not give competitors your numbers. The conventional answer is wrong for most contractors in 2026. Here is the honest tradeoff, what actually happens to your leads when you publish, and the four ways to show price that book real jobs instead of attracting tire-kickers.

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