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The Process

From idea to impact
in four steps.

You do work in two of them. The industry takes four to eight weeks to build a custom site. We take about one, and if we miss it you don’t pay.

01

The call

15 minutes, free

We look at what you already have — your site, your Google Business Profile, what you turn up for and what your competitors are taking from you. You leave the call knowing what's actually costing you phone calls, whether or not you hire us.

02

The scope

Same week

You get it in writing before anything gets built: the pages, the towns worth targeting, what's included and what isn't. If your money is better spent on something other than a new site, that's what we'll tell you on the call.

03

The build

About a week

Hand-coded from scratch. No template, no page builder, no theme with your logo dropped on it. Built by the person you spoke to on the call, with no hand-off to a junior, and you see real progress in days rather than a first reveal in week four.

04

Live, and then measured

Day one, then monthly

The site goes live already measuring itself, and after that the monthly SEO, the content and the ordinary changes a growing business needs are part of the plan rather than a change order. We report on calls and form fills.

Included, not upsold

The unglamorous parts are done before you launch.

This is the list most proposals leave out and then bill for later. A site you can’t measure is a site you can’t improve, so none of it is optional here.

  • Search Console and GA4 connected before launch
  • Call tracking and form conversion events wired
  • Schema markup and a Core Web Vitals budget
  • llms.txt, so AI assistants can read the site
  • Managed hosting, SSL and backups
  • Monthly reporting in plain English

The guarantee

Live in a week, or you don’t pay.

No small print and no “business days” arithmetic. It exists because a deadline nobody’s accountable for isn’t a deadline, and because every week your site isn’t converting is a week the business down the road takes the call instead.

Questions

Asked on almost every call.

Begin

Ready to get started?

Book a free consultation. No commitment, no pressure.